UM Motors Retail Store

Our user-centric design process helped Square Auto cut down their build budget by half.
The showroom layout design also established them as a premier destination for UM bikes in Bengaluru.

Square Auto is one of the leading dealers of Vespa scooters, and the newly launched UM, in Bengaluru. The existing space that they used to display their vehicles had a combination of brand, functionality and sales misalignments. Artifact Design was consulted to help redesign the interior, as well as find a way for the two brands to coexist without losing their individual identities.

Another key consideration for the space design was an adherence to the strict brand
guidelines imposed by Vespa and UM while maintaining Square Auto’s own branding and identity standards. We ensured that our strategy, design, and deployment maintained a balance between these requirements.

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