Poetic “Love From San Francisco” was the center of the brand message to convey how much care and concern the team at Poetic showed for their city, their brand and their products. Poetic is a lifestyle accessory brand, based out of San Francisco, that needed a complete brand and identity rehaul. We worked closely with the in-house team and the founder to come up with their new identity based on the iconic city of San Francisco. The city has been home to Poetic for a long time and the team, including the founder, were quite taken by its charm. The idea was to create a sense of emotional connect for their consumers globally and increase their brand awareness. Inspired by the waters of the San Francisco Bay and the Golden Gate Bridge’s naturally formed crest at the top, we developed the color palette and the letter ‘P’ for the logo. We were also responsible for defining the brand guidelines and product language to ensure a consistency across all physical and digital collaterals.