NIO Testing different user scenarios, we were able to identify niche segments for the NIO team where the products designed by Artifact could bring in new customers. NIO approached Artifact Design to help them out with new product ideas for the selected categories. Using quick sketches and rapid visualisation techniques we came up with a slew of recommendations. We presented these ideas to the client, and through rounds of refinement, working closely with the NIO product team, we shaped up the concepts and created prototypes. The quick sketching and ideation helped the product team to understand the various opportunities and new markets their products could be sold in.