Lily Kwong The design and developmental strategy ensured that the packaging looked and felt sophisticated, unique and luxurious. Lily Kwong is a celebrity, model and a visionary. She connected with Cellairis to develop a product line as well as elevate her personal lifestyle brand – LK. Artifact Design worked closely with Cellairis to design and manufacture the packaging for LK. The materials and the colours were very important to create a signature look characteristic to the brand. From a product and user standpoint, the design had to showcase the various accessories in the case in an aesthetic and non-interfering manner. With its attention to detail as well as the high quality, the packaging designs greatly increased the value of the product and the brand as a whole. The LK Collection was prominently featured on various blogs and publications.