The brand’s logo was inspired by an archer nocking an arrow into a bow – the visual representation of concentration, determination, and seamless balance of the mind and body. Constructing the logo started with a simple sketch to portray the idea and we refined it based on client feedback. We added an element of fluidity with the extended string that served as a rigid anchor symbolizing the brand pillars. The bow is a mark of limitless energy, performance, and extraordinary potential. The taut string demonstrates the commitment and the will to act.