Kalybr A unique combination of materials that complemented each other to represent style with rugged protection. Kalybr is a sports luxury brand providing next gen fitness and sports accessories, empowering their users to discover the athlete in them. We developed the product portfolio strategy for Kalybr brand along with a few prototypes to define the brand and the product DNA. Achieving these attributes involved creating a balance between the central elements of the kalybr portfolio. We successfully completed and delivered a full round of limited run prototypes through our extensive sourcing network of reliable manufacturers.