Fora The primary aim behind Fora was to establish a brand which aligns with the youthful values of fun, ambition and passion. Fora, a fun youth brand, was created as a market experiment for a confidential client. We envisioned a plan and ideated on the packaging design to be fresh and unique. The form of the packaging was to be simple and unadulterated to differentiate the product amongst a sea of other brands on the shelves. The kraft paper form stood out as a sustainable option for our purpose and we also used lenticular to add an accent on the packaging. Fora generated a cool buzz amongst its target audience and the brand was accepted by major retailers in the U.S. as a result of the different packaging as well as the brand’s youth factor and segmentation.