Cellairis Website Happy with the branding strategy, Cellairis invited Artifact Design to work on the UI and UX design for their retail website. Core research into what the customers were looking for, and the brand guidelines we’d created, formed the basis for the concept. The consistency of brand image across platforms was a primary criterion. We wanted to go with a refined, fun approach as far as the visual iconography and the typeface was concerned. The visuals had a lot of skeuomorphic elements that we combined with a flat aesthetic. The lifestyle photography along with the product photography was matched to reflect the values of a sophisticated yet fun environment. We also created a tagline, ‘Truly Yours’, which signified the value of each Cellairis offering. The project’s success led to increased engagement with the product, new revenue opportunities for the company and very quick access to information to facilitate decision making.