Cellairis Having developed the brand identity and product design for Cellairis, Artifact Design was given the responsibility of streamlining the packaging design of the different products. We set out to analyse the extensive products under the Cellairis brand and create a simple but iconic form factor; something that would stand out in the midst of an ocean of forms on a retail shelf. The goal was to keep it simple and economical for manufacturing. By observing customers at the Cellairis retails stores, we learned that features enabling them to better understand the product via touch and feel improved their buying experience. In addition to the features, we designed the packaging to clearly distinguish between each portfolio on display in a retail setting, thereby making it easier for customers to access, experience and purchase.