Cellairis App The branding and digital guidelines that Artifact Design created for Cellairis received such successful results that the company invited us to design the look and feel of their mobile application. We wanted to go with a refined, fun approach as far as the visual iconography and the typeface was concerned. The visuals had a lot of skeuomorphic elements that we combined with a flat aesthetic. The lifestyle photography along with the product photography was matched to reflect the values of a sophisticated yet fun environment. We also created a tagline, ‘Truly Yours’, which signified the value of each Cellairis offering. The project’s success led to increased engagement with the product, new revenue opportunities for the company and very quick access to information to facilitate decision making.