Cellairis Accessory When working with Cellairis, there is a sense of excitement caused by our highly collaborative relationship where creative freedom, design, and business merge together seamlessly. Artifact Design created a product DNA that was exclusive to the Cellairis product line. It involved setting up platforms for the material heavy design process at Cellairis after careful analysis and research. The products ranged from rugged and protective accessories to tech and fashion accessories. We ensured there was a greater focus on brand development along with attention to creating products to bridge gaps in Cellairis’ product portfolio. By addressing the needs of ignored demographics and partners, Cellairis was able to place products with key retailers in the U.S. and worldwide. Their global franchise business grew rapidly due to the implementation of the new brand and product DNA.