Bplugd Understanding that the company was a startup with a fantastic tech, we strategized to brand the company around the concept of connectivity using a sports and lifestyle accessory based direction. Bplugd approached Artifact Design to create a product which would seamlessly transcend international borders using their proprietary server tech and also be connected at all times. We built a modular ecosystem around which the consumer could perform various functionalities with ease and efficiency. The brand concept influenced a lot of the product DNA to keep together a cohesive outlook and a consistent message to the customers. The branding strategy clarified Bplugd’s focus and its roadmap thus resulting in a Series-A funding along with a major distribution deal. The brand was very well, and widely, received by their distributors, as well as by their new customers, which resulted in a slew of orders.