Bluetooth speakers

Our primary focus was on making the speakers highly functional, user-friendly, aesthetic while blending into the environment seamlessly, rather than stand out.

After a successful sprint with the team at Artifact Design, NIO decided to move our association forward by tasking us with some ideation concepts for their Bluetooth Speaker line. Aligning with their brand values, as well as their product vision, we came up with a multitude of ideas to merge form with user experience, thereby arriving at a series of concepts that could easily be adaptable into the user’s environment.

A range of CMF options as well as organic forms were explored while designing these
concepts. The ideas presented were narrowed down into three main directions and
concepts. We completed a quick round of form development using sketching and basic CAD
methods to explain the user scenarios as well as the associated experience.

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