Ardour The logo was created with the shape of the blower in mind, so as to connect with the demographics within their network, and to instantly relate the design to their core business. We adopted a very simple and straightforward branding campaign for this precision engineering company who makes high quality industrial blowers. The tagline we came up with was ‘Building Conviction Through Quality and Performance’. We adopted a brushed metal, scratched and scrubbed, finish on their retail visuals as well as maintained the rich metallic orange as a signature color throughout. The branding elevated Ardour Engineering’s image with their clients, both existing as well as new, and opened up a ton of opportunities for them in the commodity space they were in. Their brand positioning and values helped their clients understand their commitment to quality and execution which resulted in a surge of new business.