Celebrating World Book Day with Amazon The strategy for all Amazon graphic collaterals was to highlight the joy and comfort in celebrating life events through illustrations that have lazy strokes to make it look easy and pleasant. Amazon India wanted to launch a series of products to celebrate events in our lives that go beyond birthdays and anniversaries. It was identified that these events will be depicted via reusable Amazon gift cards designed in the form of bookmarks, magnets, photo frames and key chains etc. We first designed a set of bookmarks promoting the World Book Day that highlighted the joy and experiences of book reading. Initially, it was a purely graphic design based delivery which grew to include packaging design in the form of sleeves for the bookmarks. Happy with our work, Amazon India asked us to also carry out product development. With multiple iterations, cross-team approvals, a trusted vendor network and a number of testing and quality checks, Artifact’s lean operations team ensured end-to-end product development and bulk order delivery in the shortest turn-around time.