Raksha Bandhan on Amazon Graphics that celebrate the loving, annoying, hero-worshipping and proud relationships between brothers and sisters were the highlights of Amazon’s Raksha Bandhan line up. A clean blend of tradition with modern bonds gave each design an Artifact edge. Amazon India wanted to launch a series of products to celebrate events in our lives that go beyond birthdays and anniversaries. It was identified that these events will be depicted via both e-cards as well as reusable Amazon gift cards designed in the form of bookmarks, magnets, photo frames and key chains etc. For Raksha Bandhan, the graphics covered all age stages and the emotional connect that brothers and sisters share. The graphics and products that Artifact designed, produced and delivered covered electronic cards, traditional gift boxes specifically designed for the brothers and the sisters, badges and bag tags. With multiple iterations, cross-team approvals, and a number of testing and quality checks, Artifact’s lean operations team, in collaboration with trusted vendor and delivery partners, ensured end-to- end product development and bulk order delivery in the shortest turn-around time.