Celebrate Mother’s Day with Amazon The strategy for all the Mother’s Day graphic collaterals was to highlight the little things that mothers do for us. The design and content were deliberately thought out to fit any event celebrating mothers around the world. Amazon India wanted to launch a series of products to celebrate events in our lives that go beyond birthdays and anniversaries. It was identified that these events will be depicted via both e-cards as well as reusable Amazon gift cards designed in the form of bookmarks, magnets, photo frames and key chains etc. For Mother’s Day, the graphics were kept simple and nostalgic using lazy strokes. The graphics and products that Artifact designed, produced and delivered covered electronic cards and fridge magnets placed within gift boxes with sleeves – all specifically designed for celebrating mothers around the world. With multiple iterations, cross-team approvals, and a number of testing and quality checks, Artifact’s lean operations team, in collaboration with trusted vendor and delivery partners, ensured end-to-end product development and bulk order delivery in the shortest turn-around time.