Amazon’s Father’s Day Gifts All Father’s Day graphics designed by us highlighted the camaraderie and protection that fathers provide to their children. The design and content were thoughtfully executed to fit any event celebrating fathers around the world. Amazon India wanted to launch a series of products to celebrate events in our lives that go beyond birthdays and anniversaries. It was identified that these events will be depicted via both e-cards as well as reusable Amazon gift cards designed in the form of bookmarks, magnets, photo frames and key chains etc. For Father’s Day, the graphics were kept simple with lazy strokes that depicted nostalgic memories, events, and emotions. Artifact Design was responsible for the graphics as well as product development and delivery. The product line up included electronic cards, key chains, bookmarks and sleeves for the gift card box – all specifically designed for celebrating fathers around the world. With multiple iterations, cross-team approvals, and a number of testing and quality checks, Artifact’s lean operations team, in collaboration with trusted vendor and delivery partners, ensured end-to-end product development and bulk order delivery in the shortest turn-around time.