A major retail player in the accessories world, Cellairis was keen on aligning its brand values with its retail locations. We worked with the core product teams and the founders of the company and came up with a complete brand and product strategy to create portfolios and clear distinctive indicators along with the visual language. We were then requested to create ideas to align the branding and creative collateral with Innerworks, a world class architecture firm, and their founder/principle John Lay.
With focused consumer research, the Artifact team uncovered a variety of scenarios where key activity zones could be formed to create a POS (point of sale). This created a layout for customers to easily access several areas of activity and interest. Our suggestions and ideas also aimed at improving the shopping experience of the customers by providing a comfortable environment with recognizable activity zones inside the store. One of the main findings was to keep the layout modular, but the challenge was to have them fit in with any activity zone in the entire layout. We brainstormed to accomplish this and then added a charging zone, a picture booth for SHOUT® customizable cases, as well as an onsite case customization kiosk where users could order products through the app, and pick them up in store.
With more than a 1000 retail locations in the US, a growing global presence, and a large number of products under their belt, the focus was to create an inviting retail space that clearly displayed their product offerings.
The result was a stunning flagship store which opened up in Atlanta with other stores currently being deployed throughout the USA including a store in store concept at Walmart® locations throughout the USA. This was achieved due to the visionary leadership of the CPO at Cellairis, the flawless execution by John Lay and team from Innerworks, and the precise design work by Artifact team. We thoroughly enjoyed working closely together with these inspiring teams analyzing buying and selling behavior and patterns through clear collaboration and communication.