POETIC – THE LOFT Industrial Design | Engineering | Manufacturing
Poetic asked us to design unique products that would provide high functionality, great user experiences and cost effective charging solutions. Keeping different environments, and varied users of the product, in mind, we arrived at a unique form language that helped us create a simple yet sophisticated product. Using aircraft grade aluminum and alloys, along with a mechanical cord management solution, we created the loft to hold both a smartphone as well as the Apple watch.
The Loft was designed for Poetic cases to hold multiple objects and to provide a central conventional charging system that could be universally placed on the work desk, nightstand, dining table, living room, the kitchen or anywhere in the work/home environment. The unique attribute of this dock is that it was manufactured using a single piece of die cut aluminum, thus greatly reducing the cost of the product.
The loft gathered a series of great reviews on various blogs and product reviewer sites as one of the most economical and essential devices for everyday use. 9to5mac.com, a top influencer community, dedicated to apple intelligence, reviewed the Loft as - "This $15 aluminum charging stand for Apple Watch & iPhone beats out more expensive options." (Read the whole review here)