Poetic Cases Industrial Design | Product Branding | Design Language
Poetic cases had a strong set of products and wanted to expand their product offering in the online E-Commerce space. The troubles they faced were in lines of heavy competition from a slew of commodity brands online. They approached Artifact Design with this problem and we willingly took up the challenge to fix things and provide them with apt solutions. We analyzed their existing portfolio and conducted a full market survey on their competitors. After several trials and errors, we created a unique product DNA that was exclusive to Poetic cases.
The X-form product DNA evolved into a design language for poetic cases and we created some strong, meaningful accessory designs in the form of several Series, that blended form and function into market preferred products.
The creation of a unique design language helped the brand move away from the commodity players in the Amazon marketplace. With a clear concept and an articulated marketing campaign, their sales rose, and are rising, steadily and organic product reviews have propelled the products to higher ranking on Amazon.