Kalybr Industrial Design | Brand DNA | Product Development
Kalybr is a sports luxury brand which aims to empower their consumers by creating next gen fitness and sports accessories that push the user's limits to discover the athlete in them. Artifact Design created a portfolio strategy of various products under the Kalybr brand and created a limited number of prototypes to define the Brand and the Product DNA.
The approach was to create a unique combination of materials that complemented each other in terms of innovation and identified with style, lifestyle trends and rugged protection.
Achieving these attributes involved creating a balance between the central elements of the kalybr portfolio. Artifact Design successfully completed a full round of limited run prototypes through our extensive sourcing network of reliable manufacturers.